The show is Europe's most anticipated event that brings global attention to the European emerging fashion market.
|Elena Jones Collection|
The participating international designers created brief fashion shows in order to showcase their individual designs and artistic abilities to a variety of sponsors, buyers, press and media. The winner received an exclusive $10,000 marketing package which also included an opportunity to showcase their full collection line at either Canada Fashion Week, Boston Fashion Week or San Diego Fashion Week as well as private mentoring by TFB Agency.
The event was hosted by Australian Pop Singer Mel Jade and participating Designers included:
Nina Athanasiou (Germany)
Elena Jones (Canada)
Shefali Couture (UAE)
Hope Wade Designs (Jamaica/USA)
|Hope Wade Collection|
Nina Athanasiou won the event and has since seen her designs featured in Vogue Magazine, which is a true accolade and a fitting reflection of her talents.
I worked under Session Stylist Tracy Baker who headed up the Hair and Make-Up Team. We collaborated with the Designers and created looks for each model that complemented each individual collection.
I worked with some truly amazing and creative people, and being a part of this process was just incredible - to see the collections come to life with the addition of the Hair and Make-Up and then to witness the whole ensemble hitting the runway was breathtaking!
|Shefali Couture Collection|
At the end of the show the Hair and Make-Up Team were invited to walk down the runway - which was a fantastic experience and one that I will struggle to top this year!